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When the Price of Free is Too Much – The U2 Album Giveaway
The band U2 and Apple partnered this month to do a remarkable promotion and awareness activity. Every iTunes user received a copy of U2’s latest album, Songs of Innocence. When I heard about this...
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Is there a Link between Customer Satisfaction and Loyalty?
Few would argue the importance of customer satisfaction. Every business owner strives for happy customers. In practice, however, what does it mean to achieve customer satisfaction? What makes a happy...
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Social Media’s Role in the News Cycle
Social media plays an important role in the news cycle (CLICK ON IMAGE TO EXPAND) It should come as no surprise that the way we get news today is quite different than in the last decade. Daily...
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